TIKTOK STRATEGY & CONCEPT
Founder of Prappers, Joey Scheufler is the most experienced TikTok expert in The Netherlands. As member of the Reclame Code Commissie, Joey knows all rules and regulations. With his seasoned team he will help you define your TikTok strategy and bring you the best TikTok video concepts to reach your goals: views, engagement or conversions. We know the trends and the algoritm.
TIKTOK VIDEO PRODUCTIONS
Prappers is the expert in TikTok video productions. The key to succes on TikTok is a good video and that is exactly what Prappers creates for you. A single campaign video, always on, or custom frequency? We do it all. Our formats bring impact to your target audience. Trends, challenges, UGC, quizes, real life, comedy, soap opera or cooking show? We have done it all! That’s why we are The TikTok Agency
Prappers in-house influencer agency is the largest in The Netherlands with 200+ TikTokkers connected. We connect brands to creators and creators to brands. Looking for macro TikTokkers or micro influencers within your niche? On your own brand TikTok channel or on the channel of the influencers? We have them all.
TRUSTED BY MAJOR BRANDS
Prappers is trusted by leading brands delivering strategies, concepts, formats, productions, influencers and media buying. As official prefered TikTok for Business partner we have access to exclusive advertising tools to grow your brand on TikTok.
Our in-house influencer agency holds the biggest and most famous names on TikTok.
The combination of TikTok for Business AND TikTok for creators makes Prappers marketleader on TikTok in The Netherlands.
Prappers: The TikTok Agency
Trusted by major brands, working with the largest creators on the platform.
Don’t stay trapped in old media.
TIKTOK VIDEO PRODUCTIONS
Working with brands like SPAR, Intersport, Pets Place, Zalando, Rabobank, Government and SONY Music we don’t just create content, we produce for impact.
Our strategists and creatives help you not only to create a video concept that reaches your goals (views, engagement, conversions), we also help you define the best strategy, budget, timelines and KPI’s. Our production team set timelines, create briefings, write copy, choose music, manage communication, and reach deadlines. On the channels of the influencers or on your own brandchannel: all is possible with or without influencers.
Most important we produce fantastic videos !
Paalstraat 69 is an unique sitcom we developed in-house. It is the first ever profesionaly produced comedy series for TikTok. Staring well known Dutch comedy actors Patrick Stoof, Rian Gerritsten, Britt Scholte and Eliyha Altena. Combined with new upcoming social stars Mila Muijson and Stijn de Vries.
Together with EDC Retail/Easytoys the series makes taboo topics accesable for a broad audience. Due to our amazing analyzing and optimizing team, which works closely to the production and post-production teams, we are able to create high performing content at scale.
The series is aired 4 times a week and reached 10 million organic views within the first 6 weeks. Right into the target audience 70% female and 70% between 18-24 years.
TikTok Soap opera
Morgen voor jou’ is the world’s first ever daily soap on TikTok. Targetting the group 24-35 it reached 6 million views within the first week. For this series we combined the traditional soap appraoch and story lines with the flexibility of TikTok. Also with the actors we casted well known actors Kasper van Kooten (All Stars), Christine van Stralen (dunya & Desie), Veerle Peters (Spangas) and new talent like Alexander van Reeken, Marco Spadaro and Aretha Anpong.
The series gained huge media attention as it was covered in all main stream media, it got historic value as the first TikTok production to be in the collection of Museum Beeld en Geluid
We lift social cooking to the next level. Cooking like you know it from TV, in the quality you love, but edited for TikTok. Real, authentic and offcourse with space for product placement and sponsoring.
TikTok is more and more used as search engine, people are looking searching for their favorite recipes, products and restaurants. With TikTok search optimization we optimize our shows and episodes to be discoverd and make them future proof for the current generation. Not only on the For You Pages but also via search cooking is hot on TikTok!
Want something really unique and high engaging? PRAPPERS is the leading TikTok video format production company in the world. We create unique custom TikTok formats for advertisers and organizations AND we develop our own formats you can participate in as sponsor or to get attention for a product, service or theme.Contact us now for the possibilities
TIKTOK SOAPS & SERIES
MORGEN VOOR JOU
Our team developed the first ever daily soap opera on TikTok ‘Morgen voor jou’ which offers a wide array of advertising opportunities from billboarding to product placement.
Soap operas or other custom series native produced for TikTok are a unique opportunity to get your products under the attention of your target audience.
Looking for something unique? Our creative producers love to discuss formats and stories that fit your brand
Comedy is a great tool to deliver complex topics and ‘brand positions’ to specific target audiences. Like we do for Easytoys with our newest production ‘Paalstraat 69’ : A big success on TikTok with 7 Million organic views in the first month.
Paalstraat is a sitcom with experienced comedy actors and some new talent. 4 times a week a new episode in TV quality but created for TikTok.
Cooking is hot on TikTok. From home cooking to professional chefs: everybody is on TikTok. In ‘cooking with influencers’ we put infuencers in a real TV kitchen: camera, lights aaand cook!
Our ‘food prappers’ team loves to discuss the possibilities for your brand or business. We can develop a custom cooking format, manage your campaign or match you to the best food influencers on the platform.
TIKTOK REALLIFE SERIES
Your City, My City
A great example of an unique format is our in-house developed reallife show is My City, Your City. Influencers go on a trip to eachothers ‘home town’ to show the most instagrammable/ TikTokable places around.
Looking for something unique? Our creative producers love to discuss formats that fit your brand
For AJAX Amsterdam we developed a (TikTok first) social format to make the female players more relatable.
Quizzes and Game shows custom made for your brand on TikTok. A quiz is perfect for branding, product highlighting, sharing knowledge or entertainment.
You can hop on one of our existing proven successful game formats OR our creative team designs a custom format for your brand!
TIKTOK FUN & FACTS
For Deliveroo we created a custom TikTok format all around food and fun. In ‘order for me’ a couple orders from the same restaurant for the other person without knowing what they like.
As a varition on the format contains episodes where we also jump into the kitchen of the restaurant to see how it’s prepared.
Intersport x Prappers. We developed a TikTok Challenge with a twist. Every month another sport inline with the marketingcalendar. 4 videos per sport in which two teams compete with crazy challenges like “find the perfect object in the clubhouse to hit a tennisball”
TikTok is a source for information. More and more people are searching on TikTok instead of Google. Why? You’ll get instant a video of the topic you search.
For Pets Place we developed a TIkTok format in which a vet answers questions from viewers about their pets.
TikTok Channel Management
Building your own TikTok channel helps you to connect to your audience. We help you with defining your message, concept, story and strategy. Next we’ll take care of the full video production, including creators/actors, post production and posting of the videos/
We know when to post and what to post to reach your goals.
Prappers works for major brands, governments and artists. We are totally focussed on TikTok, Prappers is the TikTok agency: we know what works best on TikTok AND how to allign it with your marketing roadmap and other channels.
We help you define:
– TikTok Strategy
– TikTok Concept
– Content planning
– Budget, KPI’s, Timeline,
– Organic vs Paid
– Analyze, optimize, report
Prappers is the biggest TikTok influencer agency in The Netherlands. We represent exclusively the biggest and most famous TikTok creators to help your brand, business, app or artist grow and create powerfull impact within your target audience.
We help you with:
– Creator selection
– Creator strategy
– Creator budget
– Creator concept
– Creator KPI’s
Prappers is the TikTok agency and knows how to create amazing content on TikTok. Our creators, producers and directors know how to create videos that convert. Get the engagement: views, likes, comments, shares, clicks, leads and sales.
We help you with:
– Format or Campaign
– Production (studio or on location)
– Post production
– Music selection
– Hashtags, copy/captions
– TikTok live feed production
– Channel management
– Channel verification
Prappers is as the leading TikTok agency in The Netherlands a prefered partner of TikTok for business allowing us to offer you an exclusive range of advertising possibilities on the platform.
We help you with:
– Media buying on CPM
– Media buying on CPC/CPI
– Paid strategy
– In-feed video
– Top view video
– Boosted TikToks
– Sponsored hashtag
OUR CONTENT CREATION TEAM
Our content creation team is the heart of Prappers Media Group and consist of the most popular TikTok influencers on the platform. We have fostered an environment where these established creators can flourish and grow to create impact on millions. With our in-house production department we bring vertical video to a next level!
Prappers Media Group commits to building a community of storytellers in all verticals and for any target audience.
Contact us now to explore the possibilities for your brand, business or artist. We are the TikTok agency.
Call our Amsterdam office at +31 (0)20 – 893 2400 or email us email@example.com
Troy van Dijk
Julia van Etten
INFLUENCERS, ADS & CHANNELS
STRATEGY, CONCEPT & PRODUCTION
Prappers is the biggest TikTok influencer agency in The Netherlands (200+ creators), with strong exclusive partnerships in other European countries. We represent the biggest influencers on the platform to connect your brand to TikTok creators
Our creative directors, marketeers and strategist bring in the knowledge to create marketing impact, tell the story and deliver the message. We know how to use the right hashtag, trending music, current trends, descriptions or branded Sounds. We offer impact with the best creators and localized knowledge
Prappers Media Group is official ad partner of TikTok. There are numerous of opportunities available for all budgets to reach your target audience. On CPM, CPC, CPL, CPI or CPS.
Targetting with TikTok ads is possible on language, location, gender, age, interest and behaviour, We use data to create success.
Prappers Media Group now enables you to gain even more exposure and reach with our boost function. You can choose this option to ensure visibility and reach with creator content.
Building your own TikTok channel helps you to connect to your audience. We help you with defining your message, story, production and strategy.
We know when to post and what to post to reach your goals. We create the best strategy, develop the right format and/or connect you to creators that fit you and your target audience.
Also check out our formats for more inspriration
OUR LEADERSHIP TEAM
Our production, development and client teams consist of fresh young talent combined with experienced leaders in their field. We combine the craftmanship of the ‘old world’ with the creativity and flexibility of the new!
The perfect combination to reach your target audience
Joey Scheufler is the TikTok Expert of The Netherlands, leveraging roughly two decades of experience producing and developing high performing mobile-first campaigns for major brands.
Scheufler also uses his personal influence and social media channels for multiple non-profit organizations.
Next Joey Scheufler is member of the Reclame Code Commissie (the Dutch Advertising Code Committee)
director brand partnerships
Leonie Hulstein is a seasoned director with over 15 years of experience in high-level sales and business development.
Hulstein is also a crucial part of ideation and creation of new concepts managing Prappers entire production development and influencer slate
KASPER VAN KOOTEN
In his role, Kasper van Kooten, oversees the creative direction of clients and the primary script- and copywriter for a vast variety of TikTok and other social formats for Prappers.
Van Kooten has a long career as performing artist/actor in well known TV-series like All Stars (Emmy Award winning), Moordvrouw and Oogappels. Kasper also is a house-hold name in theatres across the country as comedian with a passion for music
WE PREP YOUR TIKTOK
Working with brands like SPAR, Pets Place, Zalando, Government and SONY Music we don’t just create content, we produce for impact.
Don’t stay trapped
We breath TikTok, know the algoritm like our own city, live on trends, eat hashtags and love impact. Our formats and services are made for TikTok.
Looking for a TikTok campaign, format, production, channel, strategy or influencer?
ADVERTISING ON TIKTOK = PRAPPERS
STRATEGY, CONCEPT, PRODUCTION, INFLUENCERS AND MEDIA BUYING
Don’t stay trapped in old media, let’s work together and create success for your brand, app or artist on TikTok.
Fill in the form below and we’ll get in touch asap.
Don’t like forms or can’t wait? Email our team: firstname.lastname@example.org or call our Amsterdam office +31 (0)20 – 893 2400