Experts in strategies
We are experts in creating strategies, concepts, and our in-depth network of influencers – now focused on health and society for maximum trust and reach.
Leading in formats
We lead in conceiving, coordinating, and producing informative social formats that create impact, such as the highly successful Dokters Vandaag, featuring doctors prebunking myths on TikTok.
Infiltrate in the algorithm
We develop and produce highly engaging and impactful one-off videos, channels, and formats in-house, always grounded in science to create reach, engagement and impact by ‘infitrating’ in the algoritm.
Our projects
Just a small selection of all the amazing impactfull projects we produce every day
RABOBANK
For Rabobank, we create short mini-documentaries for TikTok. We travel across the Netherlands to visit clubs, where real people share their authentic stories and passion with us
BAX MUSIC
‘”We Support Your Stage” gives young talents on TikTok the opportunity to learn from real masters in their field, such as Eva Simons, Jeroen van der Boom, Sunnery James, Tony Jr., and Jamie Westland.
VGZ / CZ
Mental health issues are a growing concern. In collaboration with VGZ, CZ, and Zorroo, we created a TikTok channel focused on these topics..
DOKTERS VANDAAG
Our own TikTok channel featuring doctors prebunking medical myths. Millions of views, proven to boost health literacy.
VAPEN = 
Videos on vaping, a huge problem for young people, reach teens where they spend their time: on TikTok and in real life.
EASYTOYS
.For EasyToys, we created the first-ever TikTok sitcom, featuring real actors, scripts, a director, and more. Paalstraat69 had just one goal: to make difficult topics, like body positivity, accessible to a broad audience.
JEUGDARTSEN
Becoming a parent can be challenging and overwhelming. That’s why we launched this channel in collaboration with AJN Jeugdartsen to explain everything about vaccines, sleep, vitamins, and more.
VOEDINGSCENTRUM
In collaboration with Voedingscentrum and Partnerschap Overgewicht Nederland, we’re producing videos for a channel with one clear message: healthy living.
About Prappers
At Prappers Media Group, we believe social media can be a force for good. In an era flooded with desinformation and misinformation, we specialize in producing short, engaging TikTok videos based on science and expertise from experts in their field. Our focus is on sharing reliable information from the start, making platforms like TikTok healthier and more trustworthy.
Founded in 2016 by TikTok pioneer Joey Scheufler, Prappers started revolutionizing social video. From influencer agency into changing social media for the good.
We work hand-in-hand with doctors, psychologists, and other experts to create content that educates and prevents. From our flagship channel Dokters Vandaag, where medical questions get expert answers, to targeted campaigns for youth health, nutrition advice or safety within neigbourhoods, we’re dedicated to societal impact.
Proactive, real and fact-based content. We blend TikTok’s viral energy with TV-quality productions to reach diverse audiences, from teens vaping concerns to adults navigating mental health. All our videos are authentic and real, always ensuring accuracy and accessibility.
Trusted by major brands
Prappers is a trusted partner for prominent brands, distinguished by our commitment to crafting impactful content that consistently aligns with brand safety and identity.
Whether it’s on your dedicated TikTok brand channel, a new channel, within advertisements, or featured on the profiles of influencers, we offer versatile solutions, with or without influencer collaboration.
Crucially, our focus is on the creation of exceptional videos.
Prappers specializes in delivering high-performance TikTok videos tailored to the unique needs of brands and businesses.
Whether you are seeking a comprehensive strategy, a targeted campaign, influencer collaboration, or bespoke video production, we invite you to get in touch with us to explore the possibilities. Contact us now to discuss how Prappers can elevate your brand’s presence on TikTok.
explore possibilities 
Why Prappers
From concept to analytics, we handle it all. Monitor engagement, refine based on trends, and apply our unique in-house developed method for maximum impact.
Our key service is short video production combined with algorithm optimization and performance tracking
Authentic Driven
Videos featuring real people in real situations for authentic credibility.
TikTok First
Optimized for algorithms to maximize organic reach and engagement.
Proven Results
Our “Dokters Vandaag method” has educated millions and reduced myth-sharing.
Societal Focus
We create meaningful content that builds trust in society.
Our People
Prappers is led by the highly experienced Joey Scheufler and Leonie Hulstein.
Joey Scheufler
founder & managing director
joey@prappers.com
Joey Scheufler, the Founder of Prappers, is the preeminent TikTok expert with unparalleled expertise in the Netherlands
Joey is leveraging roughly two decades of experience producing and developing high performing mobile-first campaigns for major brands.
. As a member of the Advertising Code Committee and the Influencer Marketing Committee, Joey is highly knowledgeable about the rules and regulations concerning social media and influencers. He frequently communicates with all key stakeholders at various social media platforms, government bodies, and regulatory agencies. Additionally, he participates in public debates as an opinion leader in the Dutch media.
Guided by his seasoned team, Joey is committed to assisting you in articulating a robust TikTok strategy and devising optimal video concepts to achieve your specific objectives, whether it be maximizing views, enhancing engagement, or driving conversions.
Leonie Hulstein
director brand partnerships
leonie@prappers.com
Leonie possesses over 15 years of extensive experience in business development for prominent brands.
She is a seasoned professional, adept at serving as a vital liaison between diverse stakeholders.
At Prappers, Leonie holds the significant responsibility of overseeing the Health and Society slate, which encompasses a wide range of crucial areas such as education, public awareness, prevention initiatives, and talent development.
Her role is pivotal in ensuring the strategic alignment and successful execution of projects that aim to foster health and societal well-being.
In addition, Leonie regularly participates in think tanks and maintains intensive contact with policymakers in both the corporate sector and government. Her involvement in these high-level discussions underscores her commitment to advancing strategic initiatives and influencing policy decisions that impact health and society.
CONTACT
Ready to Make Social Media Healthier?
Create impact on TikTok together with us
Fill in the form below and
we’ll get in touch asap.
Don’t like forms or can’t wait? Email our team: hello@prappers.com or call our Amsterdam office +31 (0)20 – 893 2400
PRAPPERS IN THE NEWS
This part is in Dutch
(NL) Er is een reden waarom kinderen onder de 13 jaar niet op social media mogen, dat is namelijk om ze te beschermen
Sorry, this entry is only available in NL.
Read more
(NL) YouTube bestaat 20 jaar: ‘Mensen voelen zich hier gezien’
Sorry, this entry is only available in NL.
Read more
(NL) TikTok in VS op zwart, maar waarschijnlijk niet voor lang: ‘Echt voor de bühne’
Sorry, this entry is only available in NL.
Read more
(NL) Amerikanen stappen uit ‘protest’ tegen verbod op TikTok over naar andere Chinese apps, maar dat is niet zonder risico
Sorry, this entry is only available in NL.
Read more
