Categorie: Voice Apps

Voice Search Nederland – de complete uitleg (podcast)

In deze podcast van Prappers Media een complete uitleg over voice search in Nederland. Hoe begin je met voice search? En waarom moet je beginnen met voice search? Spraakgestuurde zoekopdrachten worden steeds populairder en als merk wil je gevonden worden. Voice expert Joey Scheufler legt uit waar je op moet letten, hoe je feautured snippets…
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15 februari 2019 0

‘We moeten iets met voice’

‘Ja retail en voice dat zie ik wel, maar bij ons moet ik echt nog zoeken naar een haakje’. Dit hoor ik nog best regelmatig als ik praat met Innovation en/of marketing directors van bekende merken. De voice technologie groeit en zorgt voor nieuwe (betere) customer journeys. Er ontstaan nieuwe business modellen, die ook weer…
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11 februari 2019 0

Voice search: begin vandaag

When you start optimizing your content for voice search when it hits the mass, you are too late. Start creating a vision and strategy on voice so you won’t miss the boat or even worse your competitors or new companies already claimed your product domain. The good news: you can start without big impact on…
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7 februari 2019 0

Use your Google Action as IVR Phone service

To increase customer satisfaction you can connect your customer care line to a voice assistant. Instead of the traditional IVR systems the user doesn’t have to listen to menus with choises and hierarchy, they just tell what they want. Another big benefit of this is that it uses the same technique as your Google Action.…
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6 februari 2019 0

Voice and healthcare: increase efficiency, improve patient experience

Voice assistants can help increase efficiency and improve the patient experience at hospitals and with healthcare providers. The main reason voice assistant are becoming more popular for healthcare is ease of use. People can speak to them as they would speak to a normal person. This even applies to the senior population. Seniors are a…
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24 januari 2019 0

Key success factors for voice-activated banking

Banks have launched voice-activated consumer banking as early as 2014. The financial industry has always been very innovative with customer journeys, but people were not really using it. Until 2018, and now the question for financial institutions will be; will consumers trust voice-controlled devices to access sensitive personal financial information? As finance products are about…
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23 januari 2019 0

3 tips for your European Voice Strategy

1. Guide your users as they are not used to voice controlled UX Voice is the new big consumer channel of the future, it is growing rapidly but it hasn’t reached the mass yet. Especially in the ‘new’ Google Assistant countries, brands need to teach users how to use the voice assistant. Users are not…
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23 januari 2019 0

What is the secret to rank number 1 on voice search

When a user asks the Google Assistant a question the device reads back a single, definitive answer to the query. The main question for marketeers is; why is the Google Assistant answering what it is answering and where does that information is coming from. Research shows that in almost 40% of the queries the assistant…
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21 januari 2019 0

How to localize your Google Action

Since the Google Assistant is rapidly becoming available in different markets it is import for brands to think about an international voice strategy. It is essential to take the right steps with your marketing approach when entering global markets. Below you can find 3 tips for a voice marketing localization strategy, and the adaptation of…
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20 januari 2019 0

Maak in 5 stappen een Google Action of Alexa Skill

Stap 1: Begrijp voice assistants en bedenk ideeën De eerste stap in het voice design proces begint met ervoor zorgen dat het team waarmee je werkt snapt hoe voice werkt in de praktijk. Dit doe je altijd, zowel bij een intern team van je eigen bedrijf als bij een groep die je hebt samengesteld om…
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19 januari 2019 0