Prappers Media Group — Amsterdam, est. 2016

We produce
social formats
the world
watches.

An independent media producer with proven formats, owned channels and a scalable method — trusted by major brands since 2016.

Sitcom on social
Dokters Vandaag
Talentshow on social
Dokters Vandaag
Dokter, hoe zit dat?
Mijn Hoofd Vandaag
Rabobank Mini Docs
Bax Music Talent Show
EasyToys Sitcom
Vapen Vandaag
Gezond Leven Vandaag
Dokters Vandaag
Dokter, hoe zit dat?
Mijn Hoofd Vandaag
Rabobank Mini Docs
Bax Music Talent Show
EasyToys Sitcom
Vapen Vandaag
Gezond Leven Vandaag
Millionsviews generated
25+owned formats
2016founded in Amsterdam
100+brands trust us

Formats & Cases

All formats →
Dokters Vandaag
Health Series
Independent format
Independent format · 200M+ views
Dokters Vandaag
The Netherlands' largest independent health channel on social. Real doctors, real answers — millions of viewers who keep coming back.
Mijn Hoofd Vandaag
Mental Health
VGZ · CZ · Zorroo
Mijn Hoofd Vandaag
The Dokters Vandaag method applied to mental health. GGZ professionals reaching a new generation of viewers.
Dokter hoe zit dat
Women's Health
× DPG Media — Libelle · Margriet · Flair
DPG Media · Libelle · Margriet · Flair
Dokter, hoe zit dat?
Expert answers on women's health — in collaboration with DPG Media's leading titles. A cardiologist and gynaecologist answer real reader questions.
Dr. Janneke Wittekoek — Cardiology Dr. Dorenda van Dijken — Gynaecology
Rabobank Mini Docs
Mini Documentaries
Rabobank
Mini Docs
Branded storytelling people actually watch. Short docs about entrepreneurs and social impact.
Bax Music Talent Show
Talent Show
Live format
Bax Music
Music Talent Show
A full-scale talent show on TikTok — applications, live shows, voting. Social TV before it was a thing.
EasyToys Sitcom
Sitcom
EasyToys
TikTok Sitcom
An episodic comedy series as branded entertainment. Recurring characters, loyal fanbase — TV logic on social.

About us

Built to produce.
Born on social.

Prappers Media Group was founded in 2016 in Amsterdam with a clear mission: prove that social media can be a force for good. We brought real experts, real stories and real production quality to TikTok and Instagram — long before it was considered serious media.

Today we are an independent producer of social video formats — with owned IP, brand partnerships and a track record that speaks for itself.

Joey Scheufler
Joey Scheufler
Founder & CEO, Prappers Media Group

Our method

We combine the credibility of journalism, the craft of TV production and the native language of social platforms. Every format we build is designed for structural viewership — not a one-off campaign, but a channel that keeps growing.

Our journey

2016Founded in Amsterdam as TikTok pioneer
2018Largest independent influencer agency of NL
2020Branded entertainment: Rabobank, EasyToys, Bax
2024Launch of Dokters Vandaag — 200M+ views
2026Partnership with DPG Media & 25+ active formats across health, entertainment & society
Our position

Not an agency.
A media company.

Prappers Media Group is not a communications agency that makes videos. We are an independent media producer with owned formats, owned channels and a proven method to reach millions with content that truly connects.

We build formats with structural viewership — not one viral hit, but durable channels with returning audiences. That is what sets us apart, and what makes us valuable beyond a single campaign.

Open for strategic partnerships & acquisition. We welcome conversations with media groups, publishers and investment partners looking to accelerate their position in social video.

Why Prappers?

01

Owned IP & formats

Reproducible, scalable intellectual property — already generating revenue with branded partners. Not a pitch deck, but a running operation.

02

Organic reach at scale

Hundreds of thousands of viewers without paid media. We don't buy reach, we earn it.

03

Editorial credibility

In an era of misinformation, we build channels that are trusted. Our expert network makes us genuinely hard to replicate.

04

Multi-platform distribution

TikTok, Instagram Reels, YouTube Shorts, Snap, Linkedin, Facebook — one production process, maximum distribution across every major platform.

05

Full in-house production

From concept to publishing — entirely in house. Scripting, editing, community management. We own the full stack.

06

Commercially validated

Rabobank, VGZ, CZ, DPG Media — major brands and publishers love our formats.

Flagship format

Dokters
Vandaag

200M+
views on TikTok & Instagram
Real
medical specialists

An independent format — not funded by a brand or insurer, but built on editorial credibility and organic reach. Real doctors answer real questions. Millions return week after week.

The format has expanded into multiple medical specialisms. Scalable, reproducible and trusted.

Dr Bertho Nieboer
Dr Bertho Nieboer
Dr Janneke Wittekoek
Dr Janneke Wittekoek
Dr Stefan van Rooijen
Dr Stefan van Rooijen
Drs Shakib Sana
Drs Shakib Sana
Cardiology
Psychiatry
Oncology
Paediatrics
Nutrition & lifestyle
Pulmonology
Trusted by
Rabobank VGZ CZ DPG Media Bax Music Essent Voedingscentrum Rijksoverheid

Ready to grow
together?

info@prappers.com | +31 20 893 2400

Get in touch