The last years we created for hundreds of mobile apps the marketing strategies. We always advice our clients to first start optimizing their appearance in the App Stores (Google and Apple). The effect of an expensive marketing campaign can be double as good, with a proper ASO implementation. In other words for every paid download you get at least one organic download on top.
The Prappers App Store Optimization technique includes: Search engine optimization for Google Play and Apple App Store, keyword selection and competitor analyse. Advise on: icon, app-title, screenshots, category, video and description texts.
All with one goal: get your app found by the right users, and optimize the CTR (click through rate) on the landing page in Google Play (for Android) and App Store (for IOS).